SL Green Signs Flagship Retail Lease with LINE FRIENDS at 1515 Broadway


SL Green Realty Corp. (NYSE:SLG), New York City’s largest commercial

landlord, today announced it has signed a 10-year, 4,629-square-foot

lease with LINE FRIENDS for a portion of the retail space at 1515


Strategically situated on the southwest corner of West 45th Street, LINE

FRIENDS will have 65 feet of wraparound frontage and will benefit from

the exclusive use of 1,314 square feet of LED signage in the heart of

Times Square’s Bowtie.

“We are thrilled to welcome LINE FRIENDS to the SL Green Retail

portfolio,” said Brett Herschenfeld, Managing Director.

“Times Square continues to attract strong global retail players. This

premier Bowtie location will be LINE FRIENDS’ first American flagship.

It provides the brand with unparalleled 24/7 exposure to pedestrian

traffic, as well as LED signage ideal for showcasing the company’s

retail products that complement its digital application.”

Cushman & Wakefield’s Steven Soutendijk, Glenn Yang and Molly Sandza

represented LINE Corp. in the transaction, while RKF’s Ariel Schuster,

Ross Berkowitz and Jason Wecker acted on behalf of SL Green.

About SL Green Realty Corp.

SL Green Realty Corp., an S&P 500 company and New York City’s largest

office landlord, is a fully integrated real estate investment trust, or

REIT, that is focused primarily on acquiring, managing and maximizing

value of Manhattan commercial properties. As of December 31, 2016, the

Company held interests in 127 Manhattan buildings totaling 47.8 million

square feet. This included ownership interests in 28.1 million square

feet of commercial buildings and debt and preferred equity investments

secured by 19.7 million square feet of buildings. In addition, the

Company held ownership interests in 30 suburban buildings totaling 4.8

million square feet in Brooklyn, Long Island, Westchester County,

Connecticut and New Jersey.


LINE FRIENDS was created as sticker characters of top mobile messenger

application “LINE”, with is 220million active users globally. Users send

around 2.4million stickers in their daily conversations, making the 11

characters their tool for communication. With ‘Brown’, “Choco” and

“Cony” as its signature characters, LINE FRIENDS has more than 5,000

character products, animations, mobile games, cafés, hotels and even

theme parks all around the world. In March 2015, LINE FRIENDS has been

separated as an independent company. Having had opened 69 stores

globally, LINE FRIENDS is implementing aggressive strategies based on

stable sales in cities including Shanghai, Beijing, Chengdu, Hong Kong,

and Seoul. LINE FRIENDS has collaborated with various renown brands such

as LAMY, UNIQLO, L’occitane, Brompton, Samsung Electronics, Swarovski,

Moleskine, Bearbrick etc.

For more information please visit:


Brett Herschenfeld
Managing Director
SL Green Realty Corp.


Source: SL Green Realty Corp.

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